First you have to understand rhetorical analysis, which is basically: How the author, text and audience interact to persuade. Looking at the author's first, when researching them on the blog site there were a lot of chief editors and officers which means there is a huge staff for the “chiefs” to be in charge of. There are only pictures of Mashable’s high-up staff, the rest are simply named with links to a small bio and their social media platform. If a common reader were to miraculously find these bios they would see how impressive the credentials of the “behind the scene” people are. Given that writers are all different, there's a similar type of tone that is exhibited in Mashable as a whole. Almost all the authors tend to bring credible facts and relatable quotes to their articles but there is a tone of slight sarcasm that gives the reader a sense that they know what they are talking about. Because of this ability to crack jokes throughout the article it shows they are very familiar with their topic and have emotions about it.
Every article in every subject throughout Mashable’s entirety utilizes the text to constantly get readers deeper and deeper into their site. I think it is pretty well known that people appreciate visuals and that words alone can not keep people's attention spans. The people over at Mashable have probably taken this concept and framed it in every person’s office….which may or may not be an exaggeration, just a hypothesis. With the array of categories up at the top, The pictures varying in size according to importance, and charts for each story to show what's “hot now” there is plenty going on. The blog page is borderline overwhelming by all of the information coming at you in this concentrated space, yet the layout is efficient to where this mass of info is not too much. Within the article there are a plethora of links, social media outlets, videos and sharing. The benefits of having all of this shows that the authors and the blog itself are trendy and familiar with the current age of technology. When people do share, it broadcasts Mashable’s brand to other places without them having to do anything. Pushing people to be social is a very effective marketing tactic and it also attracts more readers within blog itself when they see the volume of shares accumulated.
Mashable is very invested with bringing new technology experiences to their followers, and that speaks to who their target audience is. For me I see the typical audience member to be a tech fanatic at the core and has a good amount of well rounded interests beyond that. I have basically described the blog Mashable at this point. Their core is the newest and latest in tech and from there they expound upon anything newsworthy from various other categories (i.e. business, entertainment, world, and lifestyle). Now the content in those other areas is not slacking, it is just not what their main identity is.
Mashable has a goal to grow. This is reflected in their blog site. They are mashed to the max on their site and they have a desire to grow into the place of your news (and if there is a will there is a way). They want you to hear it here first folks! Then tell others where you heard it from. By going hand and hand with social media, for example, they have a snapchat story that gives you current articles mainly on tech. I get the vibe that the homegrown personal blog is not what they are aiming for. They almost follow apple in how you can see their drive to be bigger than life and their constant exploration in how they can achieve that. To accomplish this, they have to always be looking for new ways to expand their reaches and be able to adapt, which they have shown.
Just to show further proof of what Mashable is at the core and what they set out to accomplish…. they pretty much tell you in their article about the jets getting money advice. The author goes on to write about how the advice from a business mogul to the New York Jets is all too familiar to them at Mashable.
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